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Sonic Solutions
Working with high profile, market leaders requires both technical excellence and a thorough understanding of the need to provide absolutely seamless transitions and software. So, when we were approached by Sonic Solutions, the leader in digital media software, we took on the project with the full understanding of what was at risk. And as often happens, what we initially set out to do was overshadowed by the exigencies of the assignment.
“We were called in to perform Linux consulting services, but we quickly concluded that we needed to provide a solution that would help both Sonic and its client, Sony,” said Jeffrey Greenberg.
Sonic had tasked a recent acquisition with providing DVD and key technology to Sony’s premier DVR product line. During our initial discussions we observed that project management and process within Sonic made this delivery much more difficult and that Sony’s timelines were unrealistic.
“After bootstrapping a port of Sonics’ Windows-based source code to Linux, we worked with the VP of Engineering to improve project management to ensure the project’s overall success.” The Inventivity team successfully delivered to Sony, which led to additional efforts and an engagement with Hitachi and other consumer electronics vendors for Sonic.
“Sonic, then turned to us for additional projects and process improvements,” he said. “Within 60 days we had achieved positive ROI for the efforts. During this time, Sonic experienced rapid growth and has since successfully delivered technology to the likes of Microsoft, Sony, Hitachi, Dell and others.
Sonic also enlisted the Inventivity team for its entry into the embedded system space, providing leadership in product and project management. Inventivity managed the production of the strategic program plan involving the VPs of Marketing, Engineering, Advanced Technology and the CTO. The team launched the first series of projects including staffing the team, and daily project management, establishing an outsourcer selection process, and hiring and managing the outsourcer.
Later, Sonic asked Inventivity to participate in M&A due diligence of acquisitions by evaluating target teams and their processes, and providing recommendations for smoothly integrating them within Sonic.
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